Helane Morrison’s SEC Career: 11 Years Of The Highest Quality Service

When Helane L. Morrison was hired by the Securities and Exchange Commission to direct the San Francisco District Office’s training and enforcement program, she was well prepared. She had her law degree from UC-Berkeley, has passed the California bar and spent 10 years as a practicing attorney. She was also a natural for the job. He innate sense of justice and real concern for the needs of the common man was a perfect fit for the position. Plus her fearlessness meant she was not intimidated by the high-powered staff and internationally renowned companies her job required her to investigate. And she did a fantastic job.

Morrison did her job so well that three years later she was appointed as the SEC’s San Francisco District Office administrator. She was the first woman to hold that position. She said she planned to keep up the pressure on local traders and others that fell under her jurisdiction. As administrator her jurisdiction was expanded to include Alaska, Idaho, Montana, Northern California, Oregon, Washington, and northern Nevada as part of the Pacific Region. She maintained the office’s aggressive agenda and kept all the companies under her jurisdiction on their toes.

During her years with the SEC Helane Morrison worked closely with the enforcement staff to increase their presence and impact. She did the same when she was promoted to district administrator. She managed both the examination and enforcement programs and got great results. Morrision was in charge of several major investigations. Some of them ended in enforcement actions against Dean Witter, auditors for California Micro Devices and Republic Securities of New York. Those cases and numerous others showed even companies with well-known names and international reputations would be subject to the same level of scrutiny as any other company in her jurisdiction.

As one of the few female SEC administrators, Helane Morrison acquitted herself well. The workload and the staff of the San Francisco District Office doubled. They looked closely at mutual funds, brokerage firms, investment advisors and other registered entities and addressed the most egregious cases through deficiency letters and enforcement action. Under Morrison the SEC provided information to help investors using online brokerage services that were growing in popularity. Morrison developed a reputation as an administrator that would investigate and punish entities that cheated investors and consumers.

When she left the SEC in 2007 after 11 years Helane Morrison was highly regarded by all.

Doe Deere of Lime Crime: How a Love For Color Turned into a Movement.

In a world where women are often expected to wear the judgement of others rather than playful colors, Lime Crime Makeup creator Doe Deere is inspiring millions to shuck that standard and unapologetically embrace the fun – and top-business players are taking notice.

Recently named one of the Top Inspiring Women Entrepreneurs, where she graced Self-Made Magazine with the likes of Suze Orman and Arianna Huffington, Deere is now sharing the inspiration for her company, the savvy way she handles the trials and tribulations of living in an online world, and how she’s become the leader of a pack of fearless unicorns during her movement to empower women.

In a recent Galore Magazine interview, she shared her colorful cosmetic line is a nod to both her upbringing and who she is as a person. Doe Deere describes herself as an artistic and imaginative child who has always been “hard core into color”, finding that makeup allowed her to make experiences more memorable and authentic. However, she admits her status as a beauty maven started off a little different than those who came before her. Rather than trying to look perfect, Deere enjoyed experimenting with bright, unique, and fun colors and looks.

The internet loved it.

She started to post experimental makeup looks – with out-of-the-box touches like rhinestones and color glitter – with the sole intention of having fun. It showed. Her following exploded overnight with website traffic skyrocketing as girls logged on to see what she’d create next. That momentum pushed her to launch her own makeup company in 2008. Just like that, Lime Crime was born.

The name itself invokes a sense of electric energy. With the internet in a different place than it is today, filled with silly handles that were less brand-centric and more amusing, Doe Deere says Lime Crime just popped in her head. It was cute, included her favorite color, and unique. Even now, eight years later, it represents color revolution, breaking the rules, and not being afraid to color outside the lines.

Lime Crime is still primarily web based, which comes with its advantages as well as its challenges. On one hand, Deere says it’s great to get instant feedback and have the ability to connect with her fans. However the anonymous nature of the internet means she also has to deal with a slew of commenters who feel they can say whatever they like without any credentials or credibility. How does such a positive, upbeat character like herself handle it? She says the best thing to do is ignore the haters and focus on those who support you.

And Doe Deere has plenty of supporters.

In fact, her fans have earned a fun nickname of their own: Unicorns. Deere says unicorns are people who were born different and are proud, noting that it takes a special kind of person – someone brave, colorful, and who defies expectations – to rock the colors she creates. She says she’s honored to be a role-model for women who aren’t afraid to not only be themselves, but celebrate it as well.

To those looking to join the unicorn pack – keep an eye out. Doe Deere says makeup is only a small part of her colorful world and she’ll have more to share when the time is right.

Check out this Doe Deere blog:


Doe Deere Changes The Image Of The Cosmetics Industry

The cosmetics industry has traditionally been dominated by the major companies that have a long history of producing the makeup and beauty products used by the majority of people around the world. The start of the 21st century and the rise of the Internet made a vast change in the way the cosmetics industry was perceived by large numbers of consumers. Many who feel they are not represented by the cosmetics industry are now looking to create their own makeup using the ingredients that can be found through Online stores, that are designed to provide the base materials for creating cruelty free and unique makeup options for an individual.

LimeCrime founder Doe Deere was one of those who felt she was not represented by the cosmetics giants of the world because of her own approach to fashion and style. Deere had already launched the LimeCrime brand as a clothing range following the successful completion of her fashion based education in New York. The LimeCrime founder has already created a unique and innovative personal style, but felt the makeup on offer did not match what she hoped to achieve in terms of fashion. In a bid to market her own fashion range and remain happy in her own personal style Doe Deere looked to create her own makeup that quickly became the focus of people who viewed her LimeCrime brand.

After embarking on a period of research and development in the field of cosmetics design Doe Deere began creating her own cosmetics designed specifically for herself and the models used for her clothing range. The innovative designs created for the LimeCrime marketing options were quickly placed into production as the followers of the brand on social media began asking to purchase the products to recreate the looks seen in marketing materials.

Since the shift in focus to cosmetics production for LimeCrime the innovative nature of the cosmetics and marketing options created has seen many larger cosmetics companies look to match the products produced. Doe Deere also uses her own persona as a marketing tool through her use of blogs and social media activities, which use her own fairytale inspired style to inspire others to follow her designs and personal style. LimeCrime and Doe Deere have also recently explained just how the brand and founder are evolving into the future. Alongside the bold, strong colors used in the majority of LimeCrime products the latest additions to the LimeCrime brand will feature a more muted mature look ideal for daytime wear.