Smart retailers are going one step ahead in using visual search especially in the home and fashion industry. They provide their brands with shoppable content and how do they do that? By identifying content that inspires interest and encourages discovery to user-generated creative photography.
Today, Slyce.it Toronto-based Company is the leading visual search provider for retailers and brands. It offers customers a flawless experience by scanning or taking a quick picture around them to receive immediate exact or a similar item online on your smartphone and make an instant purchase. The Universal Scanner seamlessly handles coupons, bar codes, QR codes and 3D objects.
The Philadelphia based SnipSnap acquisition was purchased by Slyce at 6.5 million. Slyce immediately gained over four million SnipSnap mobile shoppers and roughly 50 retailers in North America including Bed Bath & Beyond, Lord & Taylor and Aeropostale. SnipSnap currently has a patent pending for its process of turning a photograph of a coupon into an in-store redeemable mobile coupon. Retailers will actually be much more competitive if customers are able to take full advantage of price matching policies. Scout also gives users the confidence to know that theyve gotten a good deal, something that will help to convince buyers on the fence about a purchase.
SnipSnap, the mobile couponing division of visual search leader Slyce Inc., launched a new product called Scout, which is designed to be the visual equivalent of Siri. Scout can search discounts, coupons, rebates, or the user manual of the product on the picture taken by the user. With the integration of Snip Snap and Scout there will be the option of chatting with a representative to help find the purchase. This takes Slyce to a whole new level of usefulness that users will appreciate.
Slyce also says it expects to broaden its offering to the healthcare, automotive, financial and entertainment verticals. Slyce’s strategy is to position itself as a pivotal player in the emerging visual web.
As visual search technology is quickly gaining traction, retailers are now using images on social media as visual search content. It can be challenging to provide great visual search results on all products as the web and mobile user experience of using visual search technology have yet to be advanced in its visual content. However, we see a tremendous transformation in the visual space in the near future. Technology is rapidly evolving and a lot of retail platforms are now introducing consumers with visual search.