Status Labs, an online reputation management firm, located in Austin, Texas, has had their own reputation management problems. The company suffered some reputation problems when a former executive caused some problems at the company. The issue went from being a local story to a national story and the company’s reputation was damaged. They needed to do a lot to repair their reputation.
Status Labs has helped over 1000 businesses and individuals repair damaged online reputations since they started in 2012. A company’s online reputation is an important issue these days when everyone looks for products and services online before they even go out to a brick and mortar location. As more and more information is available online, the role of managing a business’s reputation has become an essential part of the business plan. People surfing the Internet for products will pass a company by if there are negative issues posted about them.
Status Labs, started their own steady rebuilding process by changing its leadership. The executive that caused the problem was terminated. The public relations department took the information to the media. They included photos of the employees. With faces to go with the names, it helped people understand that their anger was directed at the wrong people. Status Labs is involved with some local charities in an effort to give back to the community.
The company started a stock option plan, allowing employees develop equity in the business. They now have scheduled outings for employees as well. They started a company newsletter to keep everyone informed about what was happening in the company. Status Labs has taken their own experience and is using it to help other companies correct reputation damage.
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