It is now official that Tidal has started streaming content. It is known that music streaming is the golden goose of the entertainment industry. Though Tidal appears to be at the tail end of things in the industry, its executive, Desiree Perez is determined to improve its fortunes.
That many of the executives have left, has not deterred Jay-Z from trying to make things right. Together with Desiree, Jay-Z is serious about seeing Tidal do well. Perez is determined to attract customers, but has to first capture their attention.
Jay-Z has tried many approaches, but the most promising is the securing of multi-million dollar contracts. This is Desiree’s specialty. She has had Roc Nation contracts and is going to help Jay-Z transition from Rap to music streaming. Check on saltylens.com
With the co-owners like Rihana, Beyonce, Kanye West and T.I allowing Tidal their album exclusives, the company is now a news event. The company’s app is now more popular especially due to Kanye’s new song release. Since February more than a million people are trial users.
Desiree Perez is reputed for her negotiation skills being credited for the Rihanna deal with Samsung and Beyonce’s Formation tour. Perez, her husband, Chaka Pilgrim, TyTy Smith, Jay Brown and Jana Fleischman are members of the powerful Hova Circle.
Tidal app is said to be fighting its way in spite of the fierce competition in the industry. Tidal is unlikely to reject purchase offers from corporate for their app. The app has broadened to focus on the latest music as opposed to just focusing on its selected few. The categories they are promoting include: Tidal Discovery- for new releases, Tidal X for exclusive live presentations and Tidal Rising for upcoming artists.
Perez’s husband is Juan Perez and he is the head of Roc Nation Sports. Disiree is an established producer known for her work on the ‘Change: The Life Particle Effect’ of 2013. She has also produced ‘On the Run Tour: Beyonce and Jay Z’ done in 2014. Head over to this newsworthy article
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