Desiree Perez: Partnering with the Music Industry’s Giants

Desiree Perez is one of the top executives of Roc Nation, an American entertainment company that was established in 2008 by Jay-Z. Roc Nation have offices in different parts of the United States, and has been partnering with a number of musicians for years now, including Rihanna, Demi Lovato and Lil Wayne. They also have a partnership with other management companies and music studios, and have focused on being a full service entertainment company that is currently housing a record label, a talent agency, a touring company, a concert production company, a music company, a television production company, a film studio and a music publishing house.

Recently, Jay-Z’s $150 million deal with Live Nation was reported to be nearing its expiration date. The deal was signed in 2008, and the rapper stated that he is thinking about not signing any more deals with Live Nation.  More to read on  He is thinking of buying it or selling it some stakes from Roc Nation, but Live Nation stated that they just want to get out of the music scene, and they are no longer interested in purchasing recorded music. However, other sources stated that Live Nation would like to extend their deal with Jay-Z, stating that they wanted to be a part of his concert tours for many years to come.  Check for related article.

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It has been also reported that Jay-Z and Desiree Perez, one of the company’s executives, met with Universal Music Group’s chairman, further sparking speculations that Universal Music Group is interested in buying stakes from Roc Nation. Additional article on  Roc Nation continues to become one of the leading entertainment company in the United States, and with the growing roster of musicians and artists under their name, Roc Nation is forecasted to dominate the industry for years. They have stated that they are trying to venture on different areas in the entertainment world, cementing their reputation as one of the best.

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Jay Z and Desiree Perez Visit UMG Office

Jay Z and his business partner Desiree Perez met with Universal Music Group this week, inciting rumors of UMG’s investment in Roc Nation. Since Jay’s 10 year deal with Live Nation will end in 2018, it is possible that Live Nation will be selling their stake in Roc Nation. Live Nation is said to be content with their touring deal with Jay, since it’s so lucrative. However, Live Nation is no longer interested in buying recorded music, instead choosing to focus on touring.

Despite photos of Jay and Perez leaving the UMG offices together, UMG has denied having any conversations about the ending of Roc Nation’s deal with Live Nation. However, there are clear benefits of UMG gaining more stake in Roc Nation. By moving from Live Nation to UMG, Jay could have more funds to develop new artists. As a mermber of the Hova Circle of Influence, Perez was a valuable asset to the meeting. More to read on

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Desiree Perez has been a close associate with Jay Z for more than twenty years, using her fierce negotiation skills to his benefit. Perez is a top Roc Nation Executive. In 2014, she executive produced the TV Movie Documentary “On the Run Tour: Beyonce and Jay Z.” In 2015, Perez played a strong part in Rihanna’s huge sponsorship deal with Samsung. Click on for related article.  The deal took seven months of negotiations, ending in a $25 million dollar agreement for Samsung to sponsor Rihanna’s album and tour. Along with the massive payout, Rihanna also scored a platinum record for “ANTI.”  Check for more of the story.

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Desiree Perez, the Iconic Negotiator

The deal that is commonly referred to as the 360 deal between Jay-Z and the Live Nation is soon coming to an end. The landmark deal was made between the rap artist, and the company was signed close to a decade ago for $ 150 million. The deal is up next year. There is a possibility that the end of the deal will amount to either side selling its part of the share to the other. There, however, is the possibility for Live Nation to continue with its touring part of the deal. The Live Nation has several artists which include Jay-Z, Rihanna, Shakira, Fat Joe as well as Meek Mill. More to read on

Jay-Z together with his all-time top Roc Nation executive Desiree Perez met with the chairperson and chief executive officer of Universal Music Group. Words have it that the organization will end up buying a stake in Roc Nation artists. Desiree Perez has played a great role in bringing the Roc Nations to the state of success that it has had in the world of sports management and the development of artists. Through her excellent skills in negotiation, Desiree Perez has enabled renowned artists such as Rihanna, and Kanye West grow to the position they are.  See related article on   The duo kicked off at Roc Nation, and she was of great help to them as they navigated their way to the world of digital music.

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Perez was able to manage Rihanna’s digital release and also had a hand in negotiating her Samsung deal. She also happens to be part of the collective that runs the all the operations of Roc Nation starting from its publishing, management section as well as the labeling processes. Desiree Perez is so proud of the work that she does. She enjoys it every step of the way. For more of Dez, click on  Besides music, she has negotiated for basketball players under the Roc Nation Sports Agency.

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