Desiree Perez Helps Jay Z to Make New Partnership for his Roc Nation

Desiree Perez, the Chief Operating Officer of Roc Nation, helped Jay Z to make new business partnerships for his entertainment management firm. It should be noted that the company’s contract with Live Nation is going to end by 2018, the rap mogul wanted industry bigwigs taking a stake in his firm. Interestingly, Jay signed the $150 million worth 10-year deal with Live Nation in the year 2008. Though the Live Nation wanted to continue the deal in the touring deal of Jay, it is not interested in the recorded music side. It should be noted that Roc has many well-known artists including Rihanna, Jay, Shakira, Fat Joe, and Meek Mill.  Check

Interestingly, Desiree Perez found to be quickly responding to the need of the hour and helping Jay to collaborate with the music industry leaders. In the third week of April, she met with Universal Music Group Chairman and CEO, Sir Lucian Grainge, alongside Jay. Though the details of the meeting are not revealed, industry experts suggest that UMG could be planning to buy a stake in Roc. If the deal is fulfilled, it would give more resources to Jay for developing new artists and support Tidal, his streaming service. It is known that UMG has a distribution deal with Roc; however, it contributes only a fraction of its artist’s businesses. Interestingly, UMG can claim larger stake on Roc Nation artists, if it plans to go ahead with a significant investment. Related article on

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Apart from being the COO of Roc Nation, Desiree Perez is considered to be a close associate of Jay for almost twenty years. She is a fierce negotiator and known for crunching numbers, and her negotiating skills are utilized by many artists. Perez played an active role in negotiating Rihanna’s Samsung deal. She also oversees various verticals of the firm including its operations, sections of management, labeling and publishing, and more.  More to read on

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Desiree Perez Makes a Leap Into Live Concerts and Music Streaming

A lot of fans of music streaming are going to embrace Tidal. This is a company that was taken over by Jay-Z after he made a purchase for it. Desiree Perez has been the person on the side that has helped them build a great music streaming service. Now she is back again to help him solidify deals that can come from concerts with Live Nation streaming. This is a very interesting concept because Jay-Z is going out of his way to do something that other streaming services are not doing. Desiree Perez has helped him see that there is a great amount of business that can be profitable if Jay-Z gets into live streaming of concerts. This provides that exclusive content that people have been seeking for a long time.  Check for additional article.

Jay-Z is going back on tour right now, and the tickets are quite expensive. At the high-end tickets are $400. This is a lot to pay, and the spots that he is going to be performing in few select cities. Fortunately, if a deal goes through with Live Nation streaming for concerts he would be able to actually stream some things like portions of his own concert to the Tidal website and app.

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This is a great thing that Desiree Perez has helped Jay-Z realize. She has always been an excellent negotiator when it comes to contracts, and it appears that she has a desire to help Jay-Z build an even greater legacy with the possible Live Nation concert that he can get involved with. Check for more of Dez.  There are a lot of things that Desiree has been able to do over the years to help Jay-Z build his music. She helped him with the athletes for contract negotiations for years with Roc Nation and now she is helping him build Tidal. Related article on

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