Desiree Perez, the Chief Operating Officer of Roc Nation, helped Jay Z to make new business partnerships for his entertainment management firm. It should be noted that the company’s contract with Live Nation is going to end by 2018, the rap mogul wanted industry bigwigs taking a stake in his firm. Interestingly, Jay signed the $150 million worth 10-year deal with Live Nation in the year 2008. Though the Live Nation wanted to continue the deal in the touring deal of Jay, it is not interested in the recorded music side. It should be noted that Roc has many well-known artists including Rihanna, Jay, Shakira, Fat Joe, and Meek Mill. Check pagesix.com.
Interestingly, Desiree Perez found to be quickly responding to the need of the hour and helping Jay to collaborate with the music industry leaders. In the third week of April, she met with Universal Music Group Chairman and CEO, Sir Lucian Grainge, alongside Jay. Though the details of the meeting are not revealed, industry experts suggest that UMG could be planning to buy a stake in Roc. If the deal is fulfilled, it would give more resources to Jay for developing new artists and support Tidal, his streaming service. It is known that UMG has a distribution deal with Roc; however, it contributes only a fraction of its artist’s businesses. Interestingly, UMG can claim larger stake on Roc Nation artists, if it plans to go ahead with a significant investment. Related article on runninglip.com.
Apart from being the COO of Roc Nation, Desiree Perez is considered to be a close associate of Jay for almost twenty years. She is a fierce negotiator and known for crunching numbers, and her negotiating skills are utilized by many artists. Perez played an active role in negotiating Rihanna’s Samsung deal. She also oversees various verticals of the firm including its operations, sections of management, labeling and publishing, and more. More to read on hitsdilydouble.com.
Learn more about Dez on http://prettymanprettyman.com/desiree-perez-the-woman-behind-the-scenes-of-roc-nation/