Des Perez and Roc Nation

There are few industries in the world that make more revenue than the music industry. In 2016, the music industry earned an eye-popping $17.2 billion and is poised to more than that in the future.

Hard Working Music Mogul

Contrary to common belief, the music industry is very competitive and succeeding here requires uncommon diligence an hard work. The road to entertainment success is especially arduous for a female which is why so many young women feel inspired by the story of the self-motivated Desiree Perez. Also known as Des Perez, this young woman from New York is one of the best-known movers and shakers in the industry.

Behind the Woman Behind the Scenes

If you start a brief conversation about Jay-Z someone will eventually mention Des Perez. Miss Perez had been associated with the Brooklyn born rapper for more than 2 decades and she has been instrumental in Mr. Carter’s endeavors to expand his business. Jay-Z is one of the most successful recording artists to ever grace a stage. However, the most interesting recent news about the a-list celebrity has been his success in business. However, people in the know will tell you that Des Perez has been Jay’s secret weapon. She has a natural knack for business and she’s one of the most important people in Roc Nation. She has been responsible for everything from organizing tours to handling production. She also reportedly negotiated the $25 million tour deal between Rhiana and Samsung. No one can predict what the future holds for this ambitious young woman but we can be sure her Midas touch will continue the music industry.

Desiree Perez Is The Undoubted Executive Who Can Push Tidal To Greater Heights

Music streaming has been with us and is bound to stay with us for quite some time, Millions of dollars exchange hands between advertisers and music streaming service providers. One businessman whose keen on tapping into the revenue streams from this field is Shawn Carter Jay-z. With his groundbreaking idea Tidal, Jay-z is keen on providing subscription music content to millions of music fans across the world.  More of this on

In as much as Tidal started on a slow note, Jay-z is optimistic that subscription content is going to shape the way in which people access music content across the world. Tidal’s executive Desiree Perez is the right person to push the company to success.

What makes Desiree Perez the right person for the job at Tidal? Well let’s get the obvious out of the way, Perez is known to be hands-on with profound experience in the entertainment industry. Desiree Perez has been a close business associate of Shawn Carter and possesses the technical know-how on what Tidal needs to do to achieve a re-birth.  Check this on

Desiree has hit the road running at Tidal with reports indicating that the music subscription application had recorded over one million new trial members since the entry of Desiree. Through Perez’s stewardship, the Tidal has also been able to enlist elite artists such as Beyonce. Rihanna and Kanye West.  Additional article here

Her experience in cutting deals in the music industry gives her an advantage in running the ever-demanding duties at Tidal. She played a huge role in negotiating the Beyonce Formation stadium and was also part of Rihanna’s super deal with Samsung. Des Perez is one of the wheels that are responsible for the running of operations at Roc Nation. She oversees the management, labeling and publishing operations at Roc Nation

Desiree Perez has proved her mettle in pushing businesses to success given her track record of successful business she has created. She is the person that Tidal needs for it to achieve its goals.

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