Makeup is often considered to be nothing more than a creative mechanism to reveal women’s’ inner identity. For most women that is a correct assumption. For women like Doe Deere, makeup is even more. While she has used it herself as a way to express herself, is is first and foremost an avenue of prosperity for her and women she works to inspire. Deere has used her success with her cosmetic brand, Lime Crime, to serve as an example to be viewed by other women as a way to be successful in business while following their passions and not limiting their imagination.
Doe Deere is no stranger to business. She started her first business and much of the same way that she started lime crime. When she was a middle school she wanted to start her journey to entrepreneurship by selling temporary tattoos. At the time, temporary tattoos were not popular and were considered simply a novelty but nothing you will consider wearing in public. In order to cultivate interest in the temporary tattoos so that she can make sales, Doe Deere begin wearing the tattoos. Once the other students saw how cool she was by wearing the temporary tattoos, they began to purchase them from her and wear them like she did. It was not long before her tattoo business became established and she was officially a business owner. Read more: https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/
Lime Crime was birth through dears curiosity of the abnormalities as well as her eagerness to be entrepreneur. At a time when cosmetic brands were producing neutral tone to make up, dear got the idea to create eye shadows, lipsticks and other forms of makeup and bold and vibrant colors. Even though she claimed to be horrible at applying makeup at that time, dear begin making YouTube videos that displayed her creating different looks and styles using her homemade makeup products. Needless to say, her audience fell in love with her products immediately. In what seems like an overnight experience, Lime Crime experience a high volume of sales and a strong attraction of Internet traffic. from there the business entity became solidified and things keep getting better for Deere from there.
With more business women engaging in the creation of cosmetic lines, Doe Deere works to inspire and motivate other businesswomen to continuously pursue their dreams and while doing so, tap into their gifts and talents. Deeres’ skill and talents was in taking something that is restricted or not widely available and creating a way to deliver that missing elements in a way that positions her as a businesswoman, earning her profits. Even though makeup was not her specialty it did not stop her from utilizing it to complement her ambitions. She encourages women to think out-of-the-box in regards to their capabilities in order to find the most successful path to entrepreneurship.
Doe Deere is more than a brand owner. Lime Crime is more than a cosmetic line. the courage and motivation that was required out of deer in order for her to succeed in launching Lime Crime is a testament of what talents and innovation can do for a woman who was properly inspired. That is why she worked so diligently to be the inspiration for other women, hoping to mobilize them into greatness.