Dramatic and creative Brazilian Advertising astounds

Brazil is known on the global stage for being innovative promoters. The nations advertising execs create campaigns that are daring and inspired. This country is known for open appealing and award winning ads in multiple mediums. Brazilians are just like the rest of the world they want their advertising to be enjoyable. The country does have limits and rules of advertising however the ad companies are given more freedom than in many other locations. The publicists believe that the people are not as closed off and cynical as many other client groups making the advertising in that area more effectively.

Advertising is omnipresent in Brazil. They cover all of the regular avenues, including newspapers, billboards, sporting events, television, and magazines, in addition to electronic media. The best advertising execs are considered celebrities for their work which is taken to the level of them being followed in gossip magazines. Brazil has a variety of agencies and types of advertisers, they have the multi-national companies that have a strong presence but not as many local clients. The country has differences between the small companies that focus on smaller clients and those that started small but have soared in popularity. These last companies have been the key to making Brazil have a place in the advertising world.

Claudio Loureiro is a well-known fixture in Brazilian advertisement having been in the industry for more than two decades. He was one of the founders of Heads Propaganda which started off as a small local company and expanded to all manners of success. They can count some of the biggest companies in Brazil among their client list. He is considered an inventor and innovator and has taken great strides in bringing positive views to the Rio and the rest of Brazil wanting people across the globe to see the beauty and vitality of his world. He wanted the eyes of the outside world to see Brazil in the way that he did.

Heads Propaganda is one of the top locally owned advertisement agencies in Brazil. The company strives to live life to the fullest and be inspired by that action. They believe in passion, intellect, creativity and understanding trying to share their view of the world with their clients. Head wants to connect all levels of advertising to the clients and move beyond that to merge the client experience with the public. Heads focuses on the original to go beyond what everyone else is doing. The company enjoys striking outside the box for their clients making a new path that is individual in that business. The company has also earned praise for being one of the best places to work in the communication field in Brazil.

Jaime Garcia Dias And The Creative Life in Brazil

Writer Jaime Garcia Dias is a man committed to his craft, and to living the literary life. His commitment can clearly be seen in the work he has completed already. At age 45, Dias already has 20 books to his credit, and he shows no signs of slowing down.

The literary world is definitely taking notice of the high quality of Dias work. He was recently singled out for the ABC Award of Brazil for literature. This high honor comes in recognition of the resonance and high standards seen in his many works of literature.

Dias has always lived a literary life. From early on his parents instilled in him a love of higher learning and in the value of education. His mother was a writer and his father was a renowned architect in Brazil. Dias took seriously the teaching of his parents, and he committed himself to a life of learning. In his early career, he spent five years teaching at the Carioca School in Brazil. The school is a prep school that encourages young students to prepare for a life in literature, and Dias was obviously a good fit for the school.

Early Literary Influences

Dias has been an avid reader his entire life, and he counts some of the major writers from Brazil as his influences. One of his favorite writers is Jorge Amado, whose whimsical and humorous style captures the feel of day to day life in Brazil. Amado is the author of Dona Flor and Her Two Husbands, which he wrote in 1966. The story tells the tale of Dona Flor, who continues a romance with the ghost of her dead husband even while she pursues a relationship with a real live lover. The story was later turned into a film which won international acclaim.

Dias is a writer who intends on continuing to strive for the best as a literary artist. At age 45, its clear he has many years of achievement ahead of him, which is something readers can look forward to with great anticipation.

Brazilian Authors: A Beautiful Melting Pot

The beauty of Brazilian literature lies within its organically diverse roots. Brazil, settled by Native American peoples, former African slaves and once-European settlers, boasts a colorful painting of stories, unique and intermingled. Here are three unforgettable Brazilian voices to read and cherish.

Adriana Lisboa
Born in Rio de Janeiro, in 1970, Lisboa has published six fiction novels, multiple works of poetry and short stories, and 3 children’s books. Originally written in Brazilian Portuguese, Lisboa’s works can be read in over 12 languages. She has been the recipient of numerous awards and recognitions, and she is considered to be one of the most influential Latin American writers under 39, as appointed by the Hay Festival/Bogota World Book Capital.

Lisboa comes from a background not only of literature but also of music. Her first means of work came in the form of jazz singing in France at age 18. She also graduated from Federal State University of Rio de Janeiro with a BFA in Music, before earning her MFA in Brazilian Literature and her PHD in Comparative Literature.

Jaime Garcia Dias
Born to highly educated parents in Rio de Janeiro, Dias took an early interest in literature. He has credited his author father, Arnaldo Dias, with the development of that literary love. By the time he turned 15, he was already working on his first novel. With such an enthusiastic beginning, Dias now has the credit of over 20 fiction novels to his name. In 2001 he got a huge breakthrough when he was awarded the White Crane award. This award works to recognize up-and-coming artists.

Aside from his love for writing, Dias is also known for his love of teaching. He began teaching at the Carioca Literature Academy in 1993. Armed with an arsenal of writing techniques and skills, Dias molded the school to teach in new ways, making it more accessible to its students. He is now 45 and is still pioneering literature and education.

Jorge Amado
The late Jorge Amado, a cornerstone in Brazilian literature, published his first novel at 19. His first several works chronicled the cruel workings of cacao plantations, like that on which he was raised. Most famous of his beginning works is, The Violent Land, a novel which chronicles the violent vie for virgin land between two plantation owners.
Through Amado’s life, he faced a host of tumultuous events from imprisonment to exile, based upon his beliefs. Perhaps such tribulations made his work the greatness that it became. Amado saw his works published in 39 languages and a few rewritten for the screen, most notably, Dona Flor and Her Two Husbands; a story in which Dona lives with her current, boring husband, but is playfully haunted by her fun-loving, dead husband.