The cosmetics industry has traditionally been dominated by the major companies that have a long history of producing the makeup and beauty products used by the majority of people around the world. The start of the 21st century and the rise of the Internet made a vast change in the way the cosmetics industry was perceived by large numbers of consumers. Many who feel they are not represented by the cosmetics industry are now looking to create their own makeup using the ingredients that can be found through Online stores, that are designed to provide the base materials for creating cruelty free and unique makeup options for an individual.
LimeCrime founder Doe Deere was one of those who felt she was not represented by the cosmetics giants of the world because of her own approach to fashion and style. Deere had already launched the LimeCrime brand as a clothing range following the successful completion of her fashion based education in New York. The LimeCrime founder has already created a unique and innovative personal style, but felt the makeup on offer did not match what she hoped to achieve in terms of fashion. In a bid to market her own fashion range and remain happy in her own personal style Doe Deere looked to create her own makeup that quickly became the focus of people who viewed her LimeCrime brand.
After embarking on a period of research and development in the field of cosmetics design Doe Deere began creating her own cosmetics designed specifically for herself and the models used for her clothing range. The innovative designs created for the LimeCrime marketing options were quickly placed into production as the followers of the brand on social media began asking to purchase the products to recreate the looks seen in marketing materials.
Since the shift in focus to cosmetics production for LimeCrime the innovative nature of the cosmetics and marketing options created has seen many larger cosmetics companies look to match the products produced. Doe Deere also uses her own persona as a marketing tool through her use of blogs and social media activities, which use her own fairytale inspired style to inspire others to follow her designs and personal style. LimeCrime and Doe Deere have also recently explained just how the brand and founder are evolving into the future. Alongside the bold, strong colors used in the majority of LimeCrime products the latest additions to the LimeCrime brand will feature a more muted mature look ideal for daytime wear.