Desiree Perez, the Iconic Negotiator

The deal that is commonly referred to as the 360 deal between Jay-Z and the Live Nation is soon coming to an end. The landmark deal was made between the rap artist, and the company was signed close to a decade ago for $ 150 million. The deal is up next year. There is a possibility that the end of the deal will amount to either side selling its part of the share to the other. There, however, is the possibility for Live Nation to continue with its touring part of the deal. The Live Nation has several artists which include Jay-Z, Rihanna, Shakira, Fat Joe as well as Meek Mill. More to read on

Jay-Z together with his all-time top Roc Nation executive Desiree Perez met with the chairperson and chief executive officer of Universal Music Group. Words have it that the organization will end up buying a stake in Roc Nation artists. Desiree Perez has played a great role in bringing the Roc Nations to the state of success that it has had in the world of sports management and the development of artists. Through her excellent skills in negotiation, Desiree Perez has enabled renowned artists such as Rihanna, and Kanye West grow to the position they are.  See related article on   The duo kicked off at Roc Nation, and she was of great help to them as they navigated their way to the world of digital music.

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Perez was able to manage Rihanna’s digital release and also had a hand in negotiating her Samsung deal. She also happens to be part of the collective that runs the all the operations of Roc Nation starting from its publishing, management section as well as the labeling processes. Desiree Perez is so proud of the work that she does. She enjoys it every step of the way. For more of Dez, click on  Besides music, she has negotiated for basketball players under the Roc Nation Sports Agency.

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